JULIYA KROS (J.PEREKRIOSTOVA) is a brand of women's clothing created by designer Julia Perekrestova in 2015. After the debut show of the SS2016 Collection, the brand has become a regular participant of the Ukrainian Fashion Week.
Julia Perekrestova is creating the intellectual fashion, which aesthetics is timeless and devoid of any ornamentation. Emotion and idea are conveyed through asymmetry of the cut and deconstruction. In her collections, the designer reveals a new sense of female sexuality – hidden from view and unspoken, thus showing how far smart the woman may be and how magnetic that may be.
Experimenting with the cut in search of new silhouettes, the designer uses the technique of Japanese modeling, being inspired by clearly expressed forms in sculpture and architecture. Restrained colors and monochromism make it possible to emphasize the versatility and complexity of the design. The use of black and white colors is part of the brand’s philosophy. According to the designer, only these colors do not distract from the main idea and emphasize the clarity of lines. The distinctive feature of J.Perkriostova's clothing is the presence of parts in the cut allowing of various transformations in the model. This is how the concept of the brand works: in co-creation with the consumer, it suggests that they are given the opportunity to develop creative fantasy and understand the item of clothing in their own way.
Woman J.Perkriostova is, first of all, a personality – creative and intellectual. She is absorbed in what she loves and does, not trying to please any one. Her clothes are rather a reflection of her character and mood than indulging other people's desires and expectations. The clothing of JULIYA KROS brand has already won popularity with representatives of creative professions, women - CEO and public figures.
JULIYA KROS FW20-21
“Mon gothique” (from French - my gothic) is the name of the Juliya Kros’s collection of the season FW20 / 21. The inspiration was the Gothic period of medieval art, which was originated in France. The designer considers this style through the prism of modernity and his perception of this historical period. Since the Gothic style was manifested mainly in architecture, this became the main source of inspiration.
The spire of the cathedral, its shape formed the basis for the cut of almost every model of the collection.
The fanatical religiosity of this period was embodied in white shirts, namely in their collars, the shape and details of which repeat the cassock of the clergyman. In general, the silhouettes look aristocratically restrained and feminine.
The collection’s iconic items are a white shirt and an asymmetric belt with a pocket.
Details - a high stand-up collar decorated with a transformer bow, a free silhouette, an emphasized waistline, deconstruction in a cut and drapery inherent in the style of the brand.
The black and white colour palette corresponding to the theme of the collection is diluted with beige, blue and olive colours.
Fabrics - costume wool, satin, flowing viscose, cloak, soft tulle and dense shirt cotton.
Monogamous multilayer black images combine various textures of the fabric, which gives them nobility and luxury.
The integrity of the images was completed by the shoes of the young Ukrainian brand MORKVA, conquering with a bold combination of prints and bright colours.
A striking addition to the collection was the socks of the Ukrainian brand FEEELINGS from the Luxury collection made of carbonated mercerized Egyptian cotton of the highest quality in the colours of burgundy, terracotta, beige and black.
JULIYA KROS SS20
SS2020 Juliya Kros is life in motion and dynamics in details. The designer was looking for inspiration in cinematograph, namely in the images of the heroines of the film "Dancer" – Loi Fuller and Isidora Duncan. Opposing character traits of the two famous American female dancers were embodied in the silhouettes and details of the Drapery Dance collection.
Concurrently, the designer carries on the philosophy of brand developing the topic of transformation and versatility in clothing, thereby suggesting variably practical solutions to wearing items of clothing. Elongated and latching parts allow you to radically change the silhouette and image. The collection’s iconic item is a dress that transforms into trousers and jacket-capes, which has already become the brand’s most recognizable feature.
Being a supporter of economical and environmentally friendly consumption of things, the designer has radically changed the unsold models from the previous collections and created new models, thereby giving them a new life.
The choice of colours was dictated by the source of inspiration. The white – dominating and contrasting with the black.
The pastel green – diluting the deep green and yellow. The tensel fabric with overflowing effect chosen by the designer allowed for creating soft draperies in dresses and tunics. For jackets and light raincoats, dense cotton and raincoat fabrics with a hologram print were used. While transforming, some items of clothing in the collection perfectly interact with each other.
The SS2020 collection was created for a female client who rather refers to creation of the image as an art than just wearing clothes, thus realizing that clothes is only alive in dynamics and creative approach to wearing it.